Corporate Communications
102-21, 102-43The Company adheres to a policy of transparency when interacting with employees as well as other stakeholders. Metalloinvest actively cooperates with MediaCentre LLC, which has various media channels in the cities where the Company operates, including print newspapers that cover both in-house and municipal audiences, television and radio channels, and websites.
The internal communications tools that have been introduced help to inform employees about developments in the Company’s day-to-day activities, including changes to its strategy and the release or updating of corporate documents, best manufacturing practices, key projects, and issues concerning corporate culture and social policy. All channels have feedback mechanisms through which both employees and external users can ask questions and give suggestions.
The Company takes a progressive approach when interacting with stakeholders and, in addition to conservative sources of providing information and collecting feedback, is actively working on engagement through social media. During the reporting period, the Company relaunched its pages on Facebook, VKontakte, Instagram, and Odnoklassniki. The Company interacts with 3.5 million members of its audience using social networks.
In addition, the Company has a digital mechanism for collecting employee feedback through its Self-Service and corporate website.
Internal and external corporate communications
Each of the Company’s enterprises has up to four information sharing channels.
Lebedinsky GOK:
- The Working Tribune newspaper, with a circulation of 16,465 copies
- The Gubkin.city website
- The Lebedinsky Express local interest programme for STS channel
- The Lebedinskaya Wave radio station for the town of Gubkin
Mikhailovsky GOK:
- The Kurskaya Ore newspaper, with a circulation of 12,050 copies
- The Zhel.city website for the town of Zheleznogorsk
OEMK:
- The Metallurg newspaper, with a circulation of 13,459 copies
- The Oskol.city website for the town of Stary Oskol
- The OEMK-TV local interest programme for Ren-TV channel
- The Radio OEMK station
Ural Steel:
- The Elektrostal newspaper, with a circulation of 16,000 copies
- The ntr.сity website for the town of Novotroitsk
As at the end of 2018, the Metallurg and Elektrostal newspapers ranked 17th and 18th, respectively, and were among the top ten in the Metallurgy segment, according to a rating compiled by the Production Management portal.
‘Your Voice’
Metalloinvest has a feedback box called ‘Your Voice’, which the Company’s employees can use to anonymously or publicly address any question to management. All the inquiries are sent to the communications office, which distributes them to the responsible departments and structural units. Feedback on the issues in question is provided both personally to the applicant and publicly through mass communication tools depending on the nature of the issue.
A total of 96 feedback boxes have been set up at the Company’s enterprises and helped to resolve 218 disputes during the reporting period.
Plans for 2019
In order to improve the efficient processing of information obtained via feedback, the Company plans to launch a new corporate portal in the coming year, which will include an automated and centralised feedback platform.
In order to raise the level of awareness and involvement among the Company’s employees, it is developing an Employee Awareness and Support System, including in the following segments:
- development of a line of thematic souvenir and printed products;
- holding internal corporate events;
- support for corporate sports teams;
- support the volunteer movement in the regions.
